The subtlety of advertising
On British television at the moment, ASDA, one of the major supermarket chains has an advertisement where they claim that an independent price checker http://www.mysupermarket.co.uk/ say that they have loads more cheap products than a cut-price supermarket rival, Tesco.
This is a sample of one of the ads.
The thing that caught my attention is that the music from the ad is the theme tune from a classic British comedy called Dad’s Arrmy. Everybody in Britain would know that the main line of the song is “Who do you think you are kidding Mr Hitler?”
Is this a really subtle way for for one British supermarket to call another British supermarket Nazis?
April 20th, 2008 at 3:56 pm
Well spotted, although I fair you have too much time on your hands.
April 21st, 2008 at 10:28 am
Too true cuz. Also I just found out that ASDA is owned be Walmart!