The subtlety of advertising

On British television at the moment, ASDA, one of the major supermarket chains has an advertisement where they claim that an independent price checker http://www.mysupermarket.co.uk/ say that they have loads more cheap products than a cut-price supermarket rival, Tesco.

This is a sample of one of the ads.

The thing that caught my attention is that the music from the ad is the theme tune from a classic British comedy called Dad’s Arrmy. Everybody in Britain would know that the main line of the song is “Who do you think you are kidding Mr Hitler?”

Is this a really subtle way for for one British supermarket to call another British supermarket Nazis?

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