If your tickets have been marked up by STIL please leave the details in the comments section at the bottom of this post.

Cam, Russ, The Giant Nun and Hubbers

Earlier this year Grant, Cam, Russ and I purchased tickets to the Ireland, Wales and England rugby tests against the All Black in the UK this November.

The purchase was made through Sports Tickets International Limited who are, according to their site, the Officially Licensed Match Ticket Company of the New Zealand Rugby Union (“NZRU”).

The total amount that my Visa was charged was 922.85 but when I picked up my tickets yesterday the face value of all 12 tickets came to a meagre ?632. This means that STIL added on a whopping 46% to the price of the tickets!

That is one hell of a mark-up!

This table shows the breakdown.

Test Face value for 4 tickets STIL cut Total
Cardiff ?200 92 ?292
Twickenham ?164 ?75.44 ?239.44
Dublin ?268 ?123.28 ?391.28
?632 ?290.72 ?922.72

Naturally I have emailed them to find out what is going on.

STIL have replied

STIL have added a handling fee to the face value of each ticket. This fee covers the cost of making this facility available (including website and software charges, travel, administration, wages and processing fees), and as a result the face value of the tickets will not equate with the amount charged. Any income, which remains at the end of this project, once all costs have been paid, will be returned to the NZRU to assist with the development of Rugby in New Zealand.

I have copied and pasted the below from the Terms & Conditions Page on the STIL website, hope this helps.

http://www.stilrugby.wb.gs/book-tickets.html

How much money do STIL make?

If we assume that our tickets are the average price then STIL is making roughly ?25 per ticket. If we also assume that they have 5000 tickets per game to sell then they will have 25000 tickets which means that they will take ?625,000 or 1,766,519 New Zealand Dollars (today’s exchange rate is 2.826) to perform the duties mentioned above.

I am pretty sure that I could do it all for less than that.

I have emailed them again and asked them how much money is returned to NZRU for the development of NZ rugby.

STIL have replied again. In answer to the preceding question they said:

The breakdown is about 50/50

So NZRU get nearly ONE MILLION NEW ZEALAND DOLLARS for the development of NZ rugby which is good. And it costs STIL nearly ONE MILLION NEW ZEALAND DOLLARS to sell Kiwis in the UK tickets to 5 games of rugby.

So I asked STIL

So you are saying that it costs nearly one million New Zealand dollars to provide tickets for New Zealand fans for 5 games of rugby?

And they threatened me with this email:

Carl

I am not sure where you are getting your figures from and where you are going with this, but we will not be following any further line of communication.

If you like, we will take you off our database, and recommend you purchase your tickets direct from the host unions in future.

Kind regards

Margaret Faisandier
Sports Tickets International Ltd
The Official match Ticket Licensee of the NZ Rugby Union

You know what I am getting at Margaret Faisandier, you are profiteering from loyal All Black fans!!!

What should be done?

Out of respect for the loyal fans and for the good of rugby in New Zealand in the future I recommend NZRU take the following actions:

1. NZRU should have a regular (two yearly?) and transparent tender process for the job of selling UK tour tickets to New Zealanders in Europe. This will minimise the cost and maximise any revenue for NZRU.

2. NZRU should make a clear statement about what percentage is to be added to the tickets and how much of that money goes to the development of New Zealand rugby. I am sure that most Kiwi fans won’t mind contributing to the ABs via their tickets especially given the economic pressures NZ faces from European teams. The key thing is that NZRU should be open and honest about it so that the fans don’t feel scammed or ripped off.

STOP THE PRESS!

A friend of a friend (NZ is a small country) helped me get this issue brought to the attention of New Zealand’s biggest daily newspaper. They ran this story titled Fans put hard word on NZRU over agent’s ticket charges on the eve of the All Black match against England at Twickenham.

It’ll be interesting to see what happens from here. NZRU clearly don’t know what is going on in their own back yard and millions of dollars have been wasted over the last few years leaving fans feeling bitter and ripped off (see the comments below). What will NZRU do?

Update for 2009

My friend from university got two England v All Blacks tickets for Twickenham from STIL Rugby and he paid ?100 for each.

When the tickets arrived they had a face value of ?50 each and they were in the worst part of the stadium!

How can this be viewed as anything other than a massive rip-off of loyal fans?

Update for All Black tickets in 2010

All Blacks autumn international tickets have gone on sale through STIL. The cheapest tickets available to the worst seats at Twickenham were roughly &#pound;100 meaning that STIL are still adding a 100% markup to All Black tickets. The STIL website terms and conditions now says this:

STIL have added a handling fee to the face value of each ticket. This fee covers the cost of making this facility available (including website and software charges, travel, administration, wages and processing fees), and as a result the face value of the tickets will not equate with the amount charged. Any income, which remains at the end of this project, once all costs have been paid, will be returned to the NZRU to assist with the development of Rugby in New Zealand.

But there still isn’t any indication as to how much of the hundreds of thousands of dollars added to All Black tickets by STIL are returned to the NZRU to assist with the development of Rugby in New Zealand.

Surely there should be an open and competitive tendering process to maximise the return for NZRU?