Massive mark-up on All Black tickets brought from Sports Tickets International Limited
Thursday, October 23rd, 2008Earlier this year Grant, Cam, Russ and I purchased tickets to the Ireland, Wales and England rugby tests against the All Black in the UK this November.
The purchase was made through Sports Tickets International Limited who are, according to their site, the Officially Licensed Match Ticket Company of the New Zealand Rugby Union (”NZRU”).
The total amount that my Visa was charged was 922.85 but when I picked up my tickets yesterday the face value of all 12 tickets came to a meagre £632. This means that STIL added on a whopping 46% to the price of the tickets!
That is one hell of a mark-up!
This table shows the breakdown.
| Test | Face value for 4 tickets | STIL cut | Total |
|---|---|---|---|
| Cardiff | £200 | 92 | £292 |
| Twickenham | £164 | £75.44 | £239.44 |
| Dublin | £268 | £123.28 | £391.28 |
| £632 | £290.72 | £922.72 |
Naturally I have emailed them to find out what is going on.
STIL have replied
STIL have added a handling fee to the face value of each ticket. This fee covers the cost of making this facility available (including website and software charges, travel, administration, wages and processing fees), and as a result the face value of the tickets will not equate with the amount charged. Any income, which remains at the end of this project, once all costs have been paid, will be returned to the NZRU to assist with the development of Rugby in New Zealand.
I have copied and pasted the below from the Terms & Conditions Page on the STIL website, hope this helps.
How much money do STIL make?
If we assume that our tickets are the average price then STIL is making roughly £25 per ticket. If we also assume that they have 5000 tickets per game to sell then they will have 25000 tickets which means that they will take £625,000 or 1,766,519 New Zealand Dollars (today’s exchange rate is 2.826) to perform the duties mentioned above.
I am pretty sure that I could do it all for less than that.
I have emailed them again and asked them how much money is returned to NZRU for the development of NZ rugby.
STIL have replied again. In answer to the preceding question they said:
The breakdown is about 50/50
So NZRU get nearly ONE MILLION NEW ZEALAND DOLLARS for the development of NZ rugby which is good. And it costs STIL nearly ONE MILLION NEW ZEALAND DOLLARS to sell Kiwis in the UK tickets to 5 games of rugby.
So I asked STIL
So you are saying that it costs nearly one million New Zealand dollars to provide tickets for New Zealand fans for 5 games of rugby?
And they threatened me with this email:
Carl
I am not sure where you are getting your figures from and where you are going with this, but we will not be following any further line of communication.
If you like, we will take you off our database, and recommend you purchase your tickets direct from the host unions in future.
Kind regards
Margaret Faisandier
Sports Tickets International Ltd
The Official match Ticket Licensee of the NZ Rugby Union
You know what I am getting at Margaret Faisandier, you are profiteering from loyal All Black fans!!!
My next question is: Is there an open and transparent tender process for the job of selling tickets to UK fans? I think I would like to apply.
































